Public Relations & Brand Reputation Management Consultant (Part-Time)
We are seeking a part-time Public Relations & Brand Reputation Management Consultant to elevate Cloud of Goods into a household brand name for equipment rentals. This role is ideal for a PR professional with strong media connections and a proven track record of securing coverage in top-tier outlets (online, print, and broadcast).
Location:
Remote (U.S. preferred, open to global candidates)
Commitment:
Up to 20 hours/week
About You:
You will be responsible for building Cloud of Goods’ brand story, pitching it to mainstream and niche media, and ensuring our message reaches elderly travelers, families traveling with babies, and others who rely on equipment rentals at their travel destinations.
Key Responsibilities:
Media Outreach & Pitching- Identify, prioritize, and connect with journalists, editors, bloggers, and influencers in travel, lifestyle, accessibility, and family segments.
- Secure features, interviews, and mentions for Cloud of Goods in high-visibility publications and media outlets.
- Proactively pitch unique storylines that highlight our mission, products, and customer impact.
Brand Reputation Management- Monitor online and offline brand mentions to protect and enhance Cloud of Goods’ reputation.
- Develop strategies to handle negative coverage or reviews, ensuring positive brand perception.
- Work closely with leadership to position Cloud of Goods as a trusted and credible authority in the equipment rental space.
Content & Story Development- Craft compelling press releases, media kits, op-eds, and feature stories.
- Partner with internal teams (marketing, design, customer success) to align messaging and campaigns.
- Create narratives that resonate with target audiences: elderly/injured travelers, families with kids, and travel enthusiasts.
Strategic Guidance- Advise leadership on PR opportunities, trends, and crisis management.
- Build a roadmap for PR campaigns that align with seasonal travel and major events.
- Track KPIs: earned media placements, reach, engagement, and sentiment.
Qualifications:
- 5+ years of professional PR, communications, or brand reputation management experience.
- Demonstrated success in getting clients featured in reputable online/print publications, TV, or radio.
- Strong existing media contacts across travel, lifestyle, health, family, and accessibility beats.
- Exceptional writing and storytelling skills.
- Ability to work independently and deliver results quickly.
- Experience working with eCommerce, travel, or marketplace brands is a plus.
What We Offer:
- Flexible part-time consulting role (up to 20 hrs/week).
- Remote work with flexible hours.
- Competitive consulting compensation, based on experience.
- Opportunity to shape the reputation of a fast-growing travel brand.
- Potential for long-term engagement/full-time role as the PR program expands.
How to Apply?
Email your resume along with a cover letter to info@cloudofgoods.com
