Part-Time Email Marketing Consultant (Klaviyo)
We are seeking a part-time, mid-career level Email Marketing Consultant to build Cloud of Goods’ email marketing program from the ground up. This is a high-impact role for a strategic and hands-on expert who will own email marketing end-to-end — from strategy and creative direction, to campaign setup in Klaviyo, to performance measurement and ROI optimization.
Location:
Remote (U.S.)
Commitment:
~15–20 hours/week
About You:
The ideal candidate is both strategic and execution-oriented: capable of setting a vision for how email can drive revenue, while also rolling up their sleeves to design, launch, and optimize email journeys and campaigns.
Key Responsibilities:
Email Marketing Strategy- Define the email marketing roadmap aligned with growth goals.
- Develop segmentation, personalization, and automation strategies to maximize engagement and revenue.
- Establish best practices for deliverability, compliance, and frequency.
Creative Direction & Execution- Collaborate with creative teams (design, copy, video) to develop compelling, brand-aligned content.
- Provide creative briefs, oversee asset development, and ensure high-quality output.
- Create high-performing templates, A/B testing frameworks, and optimized subject lines.
Klaviyo Setup & Campaign Management- Build and manage automated flows (e.g., welcome series, abandoned cart, post-rental follow-up, loyalty campaigns).
- Execute promotional campaigns and seasonal campaigns directly in Klaviyo.
- Implement dynamic content, personalization, and segmentation.
Analytics & ROI Optimization- Track key metrics (open rates, CTR, CVR, revenue attribution, deliverability).
- Generate reports and insights for leadership.
- Continuously optimize campaigns for engagement and revenue growth.
Qualifications:
- 4–7 years of professional experience in email marketing, ideally in eCommerce, travel, or marketplace businesses.
- Strong hands-on experience with Klaviyo (setup, journeys, segmentation, reporting).
- Proven track record of building email programs from scratch and scaling them into major revenue channels.
- Excellent understanding of email marketing KPIs, best practices, deliverability, and compliance.
- Strong creative instincts and experience leading cross-functional creative projects.
- Analytical mindset with ability to measure, iterate, and improve ROI.
- Excellent communication and project management skills.
- Experience with travel, accessibility, or family-focused industries is a plus.
What We Offer:
- Flexible part-time consulting role (~15–20 hrs/week).
- Remote work with flexible schedule.
- Opportunity to shape the email marketing program for a fast-growing equipment rental marketplace.
- Competitive consulting compensation, commensurate with experience.
- Long-term opportunity to scale into a larger role with employee equity and other benefits as the program grows.
How to Apply?
Email your resume along with a cover letter to info@cloudofgoods.com